Destination brand for North Staffordshire

18.02.10

Graven Images is working jointly with Liddell Thomson on a branding and communications project for North Staffordshire Regeneration Partnership.

Graven Images were commissioned by North Staffordshire Regeneration Partnership to work with the organisation and its stakeholders, including City of Stoke-on-Trent Council, Newcastle-under-Lyme Borough Council, Staffordshire Moorlands District Council and a consortium of public and private sector organisations, to create a destination brand for the North Staffordshire area.

After extensive research and consultation with over 80 local businesses and organisations, we created a brand that leverages the area’s unrivalled credentials including its world-leading luxury brands, successful creative industries, two highly-rated universities, an abundance of outdoor space, beautiful villages, spectacular gardens and the dramatic Staffordshire Peak District.

Stoke-on-Trent is now recognised as the World Capital of Ceramics while its design capabilities, attractive development opportunities, central location and commitment to sustainability make the area an astute choice for leading-edge businesses.

This week, as part of the brand implementation, a series of 92 banners are being erected along the major Potteries Way thoroughfare. Banners feature images of some of the city’s 350 ceramics-based companies including world famous names such as Wedgwood, Dudson, Caverswall and Steelite International.