Martha's
2.12.11
In 2011 we were commissioned by Gavin and Kate Clark to design a retail brand and interior for Scotland’s first Fast-Casual Dining restaurant.
The project included a graphic brand comprising a logotype and supporting graphic elements, external and internal signage, takeaway meal packaging, menus and communications collateral, and interior design of the restaurant which supports all of the business operations and for which we obtained all statutory permissions.
Martha’s meals, snacks and drinks are prepared on-site to order by professional chefs and consumed either on-site or taken away. Seasonal menus and daily specials offer are featured on social media and showcase local food heroes from central and south west Scotland.
This branded food operation has been designed to be rolled-out to sites in Scotland and the UK.
Martha’s has fresh, green, bean-sprouting logotype, a potager-inspired colour palette and bespoke patterned wallpaper. Our Charles Rennie Mackintosh herb garden windows are lush with vegetation. Plants also cascade from glass pendant lights by Swedish manufacturer Bsweden which also perform as planters. Agricultural-styled sliding mesh doors hold today’s hot food news and let customers see inside our store cupboards.
A powder-coated galvanized steel Kee Klamp balustrade system is used to form furniture, signage and shelving, like a giant beanstalk. Canteen chairs by Very Good & Proper are modern interpretations of classic classroom furniture. Red, green and white ceramic wall tiles patterns are inspired by butchers’ shops and plastic fruit and vegetable crates.
