EEMA – Europe’s leading independent association for e-identity and security has undergone a complete visual brand development by design studio Graven.
The association – that counts the European Commission and Microsoft among its partners – specialises in digital identity and cyber security. It provides high quality opportunities for collaboration, knowledge sharing and networking through events such as conferences, seminars and workshops.
The resulting new brand speaks for itself and, by suffusing a simple blend of complexity and connectivity, captures the essence of EEMA based on a thorough understanding of the association. Award-winning design studio, Graven, is behind the newly launched website for EEMA that reflects the organisations’ forward thinking and industry networking remit.
Professor Janice Kirkpatrick, Designer and Creative Director at Graven, and a brand expert said: “We were really delighted to work with David Goodman on this important web-based visual branding project, especially as EEMA is the European expert in cyber security.
We used our bespoke brand-building process, BuildMyBrand™, to organise the sitemap, homepage and key characteristics that would drive the visual design. This ensured that EEMA’s brand was clearly defined and could be implemented systematically and consistently across all media from the website to stationery and exhibitions. Brands only become brands when they are recognised and this means they have to ‘stand still’ for long enough for customers to ‘see’ them. Consistency can also create an impression of organisational scale and control that can help small businesses grow and reassure customers and users that the organisation is legitimate and can be trusted – this was especially important for EEMA.”
Established in 1987, EEMA’s community of members includes technical and business representatives from multi-nationals, service providers, consultancies, in addition to academia, local, national and European governmental agencies.
David Goodman, Executive Director at EEMA said: “Having worked with Janice and her team on a highly successful corporate branding project fifteen years ago, the opportunity to work with Graven again proved irresistible. Working with Graven was again both a personal delight and a highly focussed professional engagement.”
“The new website is clean, strikingly elegant and, compared with our previous website, extremely flexible and manageable – all the things we asked for in our brief. I absolutely recommend working with Graven for any company or organisation looking to create a strong visual identity that will help transform their business. Both the visual identity and the website are already adding tremendous value.”
Image credit: © 2015 Graven