Graven’s latest airport lounge has opened at Singapore’s Changi Airport.
This latest project marks the eighth Lounge that Graven has designed for British Airways, in locations ranging from Edinburgh to Washington Dulles.
The Glasgow based designers first worked with BA in their home city and went on to evolve the existing ‘Galleries’ brand to make it ready for international roll-out.
Ross Hunter, Director at Graven said: “BA is one of the world’s great brands and our challenge was to make sure that the lounges were accurate expressions of the company’s brand values.”
To do that Graven developed the BA Galleries Lounges Brand Manual, laying out a structured yet flexible approach covering operations as well as products and finishes to be used.
“Our experience in brand modelling for complex clients helped us connect our client’s broad brand values and vision to the specific physical and tangible details of the lounge environments.” he added
The BA scheduled flights from Changi leave later in the evening so Graven wanted to create a welcoming premium lounge with the ultimate customer experience offer to support the lounge’s travel patterns. The iconic island mesh bar was created as a centrepiece, with feature lighting above to create some drama. Framing this is luxurious bespoke banquette seating giving customers an opportunity to socialise or relax and unwind into the late evening.
The pattern of the bespoke screens to the bar seating area was inspired by local architectural influences and adds a local flavour to the classic BA Galleries brand as well as the unique artwork by up-and-coming Singaporean and British artists which is displayed throughout the lounge.
Kirsty Lang, Design Director at Graven said: “It was a fantastic opportunity developing the BA Lounge in Changi Airport. Singapore provided a rich array of influences to create a unique lounge and evolve the classic BA Galleries brand and it has been really well received.”
Graven also recently designed the lounge at Washington Dulles International Airport.
Angeline Mayhead, Lounge Development Manager, British Airways said of Graven’s design: “The design challenge at Washington was ensuring that we could accommodate the volume of guests departing on our new A380, whilst creating warm and welcoming zones within the lounge.”
“One of the largest lounges in North America and the first of our A380 lounges, the feedback has been tremendous with guests commenting on the thoughtful design scheme and luxurious spaces such as the Concorde Dining Room for guests travelling in First and the stylish Club Bar with views out to the runway and beyond. Graven has successfully continued to evolve the lounge design, adding the ‘wow’ factor yet retaining consistency across the portfolio of new lounges.”
Graven’s guidelines define the global standard across all lounges for BA. Used to explain concept principles and specifications to architects and designers around the world, each lounge also has its own locally influenced character and Graven collaborates with local architects, craftsmen and artists on each project internationally.
Airline lounges have influenced working habits worldwide; encouraging senior executives to embrace the concept of mobile working, hot desks, temporary workspaces and flexible settings. Embedding that experience within luxury branded hospitality lounges has given Graven an opportunity to combine three of their specialisms: brand development, workspace design innovation, and welcoming hospitality environments.
Photography: © British Airways 2015
Press articles on BA Lounge Changi Airport, Singapore:
The Design Air ‘BA Opens Latest Galleries Lounge in Singapore Designed By Graven’
Urban Realm ‘Graven unveil BA Lounge at Singapore’s Changi Airport’