British Airways Interior Brand Guidelines
Graven has been working closely with British Airways to evolve the design of BA’s Galleries Lounges and has created detailed interior brand guidelines allowing the concept to be applied around airports worldwide. To date, our new concept has been implemented in Edinburgh, Gatwick, Glasgow, Boston, Washington Dulles and Singapore.
Graven developed the BA Galleries Lounges Brand Manual, laying out a structured yet flexible approach covering operations as well as products and finishes to be used. The guidelines define the global standard across all lounges for BA. Used to explain concept principles and specifications to architects and designers around the world, each lounge also has its own locally influenced character and Graven collaborates with local architects, craftsmen and artists on each project internationally.
Scope of Services
interior brand guidelines, communications design, graphic design, interior design, environmental branding, signage & wayfinding
BA Lounges worldwide
Graven - BA Guidelines, © Renzo Mazzolini - BA Lounge in Edinburgh, © British Airways - BA Lounge Washington IAD, © British Airways - BA Lounge, Singapore