Graven designed the visual brand for the Progreso coffee chain from Oxfam and Matthew Algie – operated in partnership with coffee grower co-operatives.
Rather than the small amount that Fairtrade Certification guarantees coffee growing communities on a per-cup sales basis, Progreso instead included the coffee growing co-operatives in three different nations as one-third owners of the business, guaranteeing them a fair share of operating profits.
Progreso was launched with a one-day pop-up café in Soho in May 2004, and two permanent London cafés followed shortly after. The chain later expanded to include in-store and in-office concessions for Rough Trade Records, Sony BMG Music, and Spitalfields Market.
We designed the visual brand and developed an interior design approach as well as graphic collateral like crockery, takeaway cups, point-of-sale materials, napkins, and so on.
Oxfam and Matthew Algie
Scope of Services
visual branding, graphic design, packaging design, advertising, interior design