Graven designed this boutique retail store for independent luxury jewellery retailer ROX in Edinburgh’s 18th Century Category-A listed Assembly Rooms building on George Street. The ROX, Edinburgh store blurs the boundaries between hospitality and retail, including a stylish ‘Thrill Room’ private shopping area for detailed customer consultations with an exclusive Laurent-Perrier sponsored Champagne ‘Diamond Bar’.
Graven has also been instrumental in helping ROX develop and enhance their business by reviewing and redesigning the ROX brand. We have implemented the enhanced brand identity across areas including hallmarks, packaging, point-of-sale, catalogues, retail website, marketing, pop-up retail concepts, advertising and a bespoke ROX Silver brand.
Our e-commerce website design for ROX ‘Diamonds & Thrills’ won the ‘Online Retailer of the Year’ award at the Scottish Retail Excellence Awards.
Scope of Services
visual brand and guidelines, packaging, print & digital, retail interior design, signage & wayfinding, website
© Renzo Mazzolini Photography